Social media management for SaaS companies

In SaaS, nobody buys after a single ad. Decision-makers get to know the product, the team and the founders over months, through their LinkedIn feed, blog posts and industry conversations. Social Media Corner runs social media for SaaS and B2B tech companies with that long buying cycle in mind: consistently and measurably.

What's different about social media for SaaS?

B2B software buyers look for credibility: what problem the product solves, who uses it and how capable the team behind it is. That's why founders' and executives' personal LinkedIn profiles matter as much as the company page. Explaining a technical product in clear, simple content draws in both prospects and partners.

What we do for SaaS companies

• LinkedIn content and articles: Regular posts and long-form articles for your company page.
• Personal LinkedIn profiles: We build founders' and executives' personal LinkedIn presence from the ground up.
• SEO-optimized blog: Blog posts about the problems your product solves, built to rank in search.
• Competitor analysis and A/B testing: We track how competitors communicate and refine your messaging with A/B tests.
• Sales-minded content: Our team comes from sales, so we shape content to support your sales process.

How we work

We start with a call where we listen to your needs and review the materials you've prepared. Next we define the audience, plan the strategy and build a content calendar. Performance is tracked with real-time reports and live monitoring. Because Social Media Corner is part of SAAS Corner, which works in B2B sales and lead generation, we can plan your social media to speak the same language as your sales and CRM work.

Instead of a fixed price list, we quote based on your needs; the accounts we manage and the content volume set the scope.

Related reading

• How to grow your brand with social media management
• Make social media management easier with Social Media Corner

Frequently asked questions